Customized digital signage (Senyalització digital) is a brand-new media concept. It refers to the public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others converge. Multimedia professional audio-visual system for entertainment information. Its purpose is to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, some people put it alongside paper media, radio, television and the Internet, calling it the “fifth media.”
Senyalització digital